About us
When life gets real, get Rascals
Rascals is there for all the moments life gets real — from the first positive pregnancy test, to the fourth time you tried potty training, and everything in between.
That's why our products are designed to make parenting just that little bit easier — whether that's diapers that protect everyone's sleep and diaper pants that work (even when the training doesn't), or prices that don't break the bank. When life gets real, get Rascals.
Affordable, Award-Winning Diapers
Our state-of-the-art manufacturing processes mean we can make Rascals award-winning diapers available at everyday prices.
Which means you can worry a little less about the cost of using a premium diaper.
Shop At Lazada
Founded in New Zealand
A New Zealand mom of four struggled to find a diaper that was affordable and safe on her son's eczema-prone skin. After testing hundreds of diaper designs, Rascals was born in 2016.
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Loved by Millions of Parents
Half a million TikTok followers and over 210,000 5-star reviews of Rascals products [4] — there's a reason parents love Rascals.
Based on all reviews of Rascals tape diapers and diaper pants across websites globally, including incentivised and organic reviews
Winner of 90 Major Baby Awards
Exceptional Value Diaper
Good House Keeping 2025
Join our global online community @rascalsbaby
