About us | Rascals
When life gets real, get Rascals
Rascals is there for all the moments life gets real — from the first positive pregnancy test, to the fourth time you tried potty training, and everything in between.
That's why our products are designed to make parenting just that little bit easier — whether that's diapers that protect everyone's sleep, baby wipes made to come out one-at-a-time, training pants that work (even when the training doesn't), or prices that don't break the bank. When life gets real, get Rascals.
And because we get it, we create products that are designed to reduce the stress of early parenthood at affordable, everyday prices. Our range of award-winning premium diapers, diaper pants and wipes are engineered with premium features so you can worry less about the mess!
Affordable, Award-Winning Diapers
Our state-of-the-art manufacturing processes mean we can make Rascals award-winning diapers available at everyday prices.
Which means you can worry a little less about the cost of using a premium diaper.
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Founded in New Zealand
A New Zealand mum of four struggled to find a diaper that was affordable and safe on her son's eczema-prone skin. After testing hundreds of diaper designs, Rascal + Friends was born in 2016.
Loved By Parents Globally
Loved by Millions of Parents
Half a million TikTok followers and over 210,000 5-star reviews of Rascals products[4] — there's a reason parents love Rascals.
Based on all reviews of Rascals diapers, training pants, and wipes across websites globally, including incentivised and organic reviews.
Winner of over 80 Major Baby Awards
The Best Baby Products & Toddler Products of 2023
Parents Pick Awards
Join our global online community @rascalsbaby
