About us
When life gets real, get Rascals
Rascals is there for all the moments life gets real — from the first positive pregnancy test, to the fourth time you tried potty training, and everything in between.
That's why our products are designed to make parenting just that little bit easier — whether that's diapers that protect everyone's sleep, baby wipes made to come out one-at-a-time, training pants that work (even when the training doesn't), or prices that don't break the bank. When life gets real, get Rascals.
Affordable, Award-Winning Diapers
Our state-of-the-art manufacturing processes mean we can make Rascals award-winning diapers available at everyday prices.
Which means you can worry a little less about the cost of using a premium diaper.
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Founded in New Zealand
A New Zealand mom of four struggled to find a diaper that was affordable and safe on her son's eczema-prone skin. After testing hundreds of diaper designs, Rascal + Friends was born in 2016.
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Loved by Millions of Parents
Half a million TikTok followers and over 210,000 5-star reviews of Rascals products [4] — there's a reason parents love Rascals.
Based on all reviews of Rascals diapers, training pants, and wipes across websites globally, including incentivised and organic reviews
Winner of 90 Major Baby Awards
Exceptional Value Diaper
Good House Keeping 2025
Join our global online community @rascalsbaby
